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Essential Analytical Techniques For The Behavioral Market

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Essential Analytical Techniques For The Behavioral Market
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This monograph is a resource and helpful guide for conducting three essential analytical techniques that are also frequently useful to the behavioral marketing researcher: the practice of conducting a median split on a continuous variable and using the result in an analysis of variance model to facilitate communication clarity; the practice of centering variables about their means prior to creating product terms to reflect interaction effects in a moderated multiple regression model; and, the practice of a mediation analysis to test for the relative impact of direct and indirect effects of predictors on dependent variables.

bound: 100 pages
publisher: now publishers Inc (May 28, 2017)
isbn: 1601989121, 978-1601989123,
weight: 1.1 pounds

Essential Analytical Techniques for the Behavioral Marketing Researcher (Foundations and Trends in Marketing) free epub

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